What makes a great game designer portfolio? It’s not rocket science. Whether you have decades of experience or not, you simply need to put yourself in your potential employer or client’s shoes and add what they want to see in your portfolio. So what do they want to see in Continue Reading
Mobile App Marketing: A Step-by-Step Guide for Devs
If we’re all being honest… Mobile app marketing is tough. Depending on your app category, there are thousands or millions of competitors fighting for the same audience you’re targeting. But it’s not all gloom and doom in app marketing… Many mobile app developers and brands have risen from nothing to Continue Reading
What Playable Ads Are And How To Set It Up To Get Users
The hatred users have for ads keeps rising… Of course, not all of them blatantly loathe ads. But 71% of users would rather not experience the intrusion from ads — according to a 2018 survey. So that “ad hate” is still there. But does this mean game advertising is coming Continue Reading
How Mobile Game Ads Work And How To Use Them To Market Games
Mobile game ads are an effective marketing strategy for game devs. And the reason is obvious: When you promote your game through ads that show up on mobile apps, you’re targeting people who can easily install your game if they like it — as long as your ads don’t create Continue Reading
App Store keywords – the complete guide to rank #1
Optimizing your App Store keywords (aka ASO) is one of the most important things you can do when you have a limited budget and want to tap into organic installs. Quick fact: 65 percent of App Store downloads come from search. First we’ll quickly cover what fields actually get indexed by Continue Reading
Game Marketing Without a Big Budget: A Comprehensive Guide
One of the biggest challenges you’ll face with game marketing is the several thousand other games competing with yours. According to current market numbers, there are: Over 340,000 games on Google Play store 903,489 gaming apps on the App Store This isn’t to scare you away from game dev or Continue Reading
Why Cross Promotions Work so Well?
Cross promoting your games within your own portfolio is one of the most cost effective ways of growing your user base. The concept is easy, but getting it right is hard. The costs faced by developers for user acquisition (UA) have only been growing over the past years with costs Continue Reading
ASO Tools: 101 tools to boost keyword rankings
App Store Optimization (ASO) is pretty hard work and to get your apps ranking on high value keywords you can use all the help you can get. Here is the complete and unbiased list of the ASO tools available. 1. Free keyword research AppTweaks keyword suggestion tool The AppTweaks keyword Continue Reading