How do you design a great mobile game user interface (UI)? It’s simple: Keep gamers in mind the entire time you’re laying out your UI. After all, the point of a user interface is to make sure the user is happy when they play your game. And even though UI Continue Reading
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6 Powerful Indie Game Marketing Strategies That Actually Work
Here’s a hard fact of life for any indie game developer: Just because you made an awesome game doesn’t mean anyone will play it. In fact, if you don’t take your indie game marketing seriously, all your hard work could be for nothing. A lot of game developers make the Continue Reading
How To Build A Game Designer Portfolio That Stands Out (With Examples)
What makes a great game designer portfolio? It’s not rocket science. Whether you have decades of experience or not, you simply need to put yourself in your potential employer or client’s shoes and add what they want to see in your portfolio. So what do they want to see in Continue Reading
Mobile App Marketing: A Step-by-Step Guide for Devs
If we’re all being honest… Mobile app marketing is tough. Depending on your app category, there are thousands or millions of competitors fighting for the same audience you’re targeting. But it’s not all gloom and doom in app marketing… Many mobile app developers and brands have risen from nothing to Continue Reading
What Playable Ads Are And How To Set It Up To Get Users
The hatred users have for ads keeps rising… Of course, not all of them blatantly loathe ads. But 71% of users would rather not experience the intrusion from ads — according to a 2018 survey. So that “ad hate” is still there. But does this mean game advertising is coming Continue Reading
How Mobile Game Ads Work And How To Use Them To Market Games
Mobile game ads are an effective marketing strategy for game devs. And the reason is obvious: When you promote your game through ads that show up on mobile apps, you’re targeting people who can easily install your game if they like it — as long as your ads don’t create Continue Reading
Why Cross Promotions Work so Well?
Cross promoting your games within your own portfolio is one of the most cost effective ways of growing your user base. The concept is easy, but getting it right is hard. The costs faced by developers for user acquisition (UA) have only been growing over the past years with costs Continue Reading