Mobile game ads are an effective marketing strategy for game devs. And the reason is obvious: When you promote your game through ads that show up on mobile apps, you’re targeting people who can easily install your game if they like it — as long as your ads don’t create Continue Reading
Cross Promotions
Game Marketing Without a Big Budget: A Comprehensive Guide
One of the biggest challenges you’ll face with game marketing is the several thousand other games competing with yours. According to current market numbers, there are: Over 340,000 games on Google Play store 903,489 gaming apps on the App Store This isn’t to scare you away from game dev or Continue Reading
Why Cross Promotions Work so Well?
Cross promoting your games within your own portfolio is one of the most cost effective ways of growing your user base. The concept is easy, but getting it right is hard. The costs faced by developers for user acquisition (UA) have only been growing over the past years with costs Continue Reading